How To Write a Winning Brand Story

Brand identity
Photo by Kristian Egelund on Unsplash
  • Know the essentials of building a brand early on
  • Realize how top businesses curate their brand through storytelling
  • Learn about different story arcs to write your brand story
  1. Who’s the target? Target is an actionable universe of buyers. Something you can communicate.
  2. Finding the segment: In a room full of buyers, ask a qualifying question who is more likely to buy what you’re selling. Focus on that segment first.
  3. A category to provide a frame of reference: Some benchmark, analogy, pain to relate.
  4. Your differentiator: Your MOAT or competitive advantage.
  5. Proof of claim: It is perceived evidence of truth.
  6. Perception is reality: Anything, if repeated enough (say 30) times, is perceived as reality over a while.



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Utkarsh Rai

Utkarsh Rai

Utkarsh works at the intersection of Sales, Marketing, and Product teams. He has spent the last 7 years helping SaaS startups to scale. Leads PMM @ Airmeet.