How To Plan and Spend Your Marketing Budget

  1. What’s the reach of the approach you’re planning to adopt?
  2. What’s the actual conversion rate in context to your business?
  1. Cost per impression or awareness (which is the cost you pay to put your product in front of your prospect)
  2. Cost per acquisition
  • Use tools like SimilarWeb and Accuranker to approximate their website traffic.
  • Track their brand keyword on BuzzSumo and where they might be trending
  • Put a google alert on competitor brand keyword to where they recently got featured.
  • Subscribe to your competitor emails and receive newsletters and updates which they’re sending to their audience.



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Utkarsh Rai

Utkarsh Rai

Utkarsh works at the intersection of Sales, Marketing, and Product teams. He has spent the last 7 years helping SaaS startups to scale. Leads PMM @ Airmeet.