How To Hire Marketers For Startups

  • Source great marketing candidates organically
  • Set two-way expectations with your first marketer
  • Evaluate candidates for ownership and fitment
  1. Where do my ideal customers live? Where can I reach them?
  2. How are my competitors finding customers? Which all places they or their marketing campaigns are showing up?
  3. Who identifies themselves as marketers of your competitors? What are their designations?
  1. Some leaders or strategists write the specification of how their business creates and communicates its value.
  2. There are artists who either charm with wordplay or communicate through design.
  3. Some executioners prepare, manage and cast their spells onto the world.
  4. And last but not least, some analysts identify opportunities and measure the team’s efforts.
  1. Generalists to the core — Have a knack for learning the nuances of the field.
  2. Uphold, honesty at all times — Isn’t sneaky or into black hat marketing practices.
  3. Know-how and when to sell — Spend time on understanding customer pain points
  4. Think about solving problems at scale — Navigate challenges on their own
  5. Super collaborators — Respectful towards their teammates and add value to everyone.



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Utkarsh Rai

Utkarsh Rai

Utkarsh works at the intersection of Sales, Marketing, and Product teams. He has spent the last 7 years helping SaaS startups to scale. Leads PMM @ Airmeet.