How to Create Your First Startup Marketing Plan

  • Realize what you need to build a marketing plan for your business
  • We’ll cover ways to shape your short and long term goals
  • And uncover mistakes that marketers make early on
  1. The first touch model credits the marketing channel that first interacted with your audience.
  2. The last touch model credits the marketing channel which your prospect/customer used to convert.

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Utkarsh Rai

Utkarsh Rai

Utkarsh works at the intersection of Sales, Marketing, and Product teams. He has spent the last 7 years helping SaaS startups to scale. Leads PMM @ Airmeet.