How To Achieve Product-Market Fit

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  • Who are these people who need your help?
  • What problem do you solve for these people?
  • How are they solving this problem right now?
  • Why should these people care about what you’re offering?
  • Where do these people hang out?
  • What things do these people connect with emotionally?
  1. Think of one or a maximum of two things that you will either eliminate or amplify in the lives of the people you want to help.
  2. Chalk out a list of tools/activities that your potential customers use to relieve their pain right now. This exercise will bring you closer to their pain and their struggles.
  3. Understand how big the problem is which you’re trying to solve. — Ask why anyone would need your help? Is the problem big enough to become a deficiency in the future?



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Utkarsh Rai

Utkarsh Rai

Utkarsh works at the intersection of Sales, Marketing, and Product teams. He has spent the last 7 years helping SaaS startups to scale. Leads PMM @ Airmeet.