How To Achieve Product-Market Fit

Photo by Austin Distel on Unsplash
Tune in to listen to this blog
  • Who are these people who need your help?
  • What problem do you solve for these people?
  • How are they solving this problem right now?
  • Why should these people care about what you’re offering?
  • Where do these people hang out?
  • What things do these people connect with emotionally?
  1. Think of one or a maximum of two things that you will either eliminate or amplify in the lives of the people you want to help.
  2. Chalk out a list of tools/activities that your potential customers use to relieve their pain right now. This exercise will bring you closer to their pain and their struggles.
  3. Understand how big the problem is which you’re trying to solve. — Ask why anyone would need your help? Is the problem big enough to become a deficiency in the future?

--

--

--

Utkarsh works at the intersection of Sales, Marketing, and Product teams. He has spent the last 7 years helping SaaS startups to scale. Leads PMM @ Airmeet.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Founder Spotlight: Mridula Pore, CEO and co-founder of Peppy Health

Big sharks insights on building a community

Be like Nike, Just Do It

Becoming a Unicorn: The funding route of BOTS by RevenYOU explained

Introducing Simon Keefe: Our new General Manager and Co-Founder

How to Start a Business Without a Degree

We need innovators in the room

Attendees at the Transforming Mental Health conference listening to a presentation

How do angel investors source opportunities?

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Utkarsh Rai

Utkarsh Rai

Utkarsh works at the intersection of Sales, Marketing, and Product teams. He has spent the last 7 years helping SaaS startups to scale. Leads PMM @ Airmeet.

More from Medium

A Genius Marketing Tactic OR Just a Glitch?

Don’t Just Sell, Walk with Users

Expanding From B2B to B2C (& Increasing Sign-ups By 20% In The Process)

“Fries with that?” — Get Obsessed With Upsells.