Unlock business growth through experimentation While working at VWO, I got the opportunity to study businesses like Netflix, Amazon, Booking, Google, and Microsoft Bing — organizations that have developed something we called a culture of experimentation. We interviewed veterans like Ronny Kohavi, Lucas Vermeer, Brain Massey, Chris Goward to culminate…

Avoid the mistakes which startups make while building their audience In the 90s, television, radio, and print were all we had to get our news and entertainment. In the 2000s, we saw a movement towards social networks to bring the world together. How many of you remember Hot or Not…

Capture the essence of your audience’s pain through marketing Do we have any Don Draper fans in the house? For those who don’t know, Don Draper was a charismatic character in a famous tv series called Mad Men. Played by Jon Hamm, Donald Draper was the creative head at a…

Overcoming mistakes that marketers make in the growth phase In 1964, Dr. Amar Bose started Bose Corporation, which is now a famous audio electronics brand. Their first product Bose 2201, was a piece of art. It was a 22 speaker system that was designed to use reflections of the wall…

We all have heard this finance cliche that money never sleeps. Fascinating quote, and it’s true. Time and again, I keep on collecting evidence for it. In the year 2019, I decided to buy stocks for the first time. …

All great marketing advisers peek into your pocket before recommending anything. Don’t worry. I won’t do the same. I will outrightly assume that you’re either bootstrapped or on a shoestring budget. Finding resources and minding your burn are two different beasts. While we can try to be rational about managing…

Have you tried online dating? In a nutshell, it goes like setting up a profile, writing a witty bio, and uploading some pictures that reflect your personality. Then after setting match preferences based on specific demographics, you begin the game of swiping right or left. Now, things are similar in…

A few years ago, I interviewed with a company that builds slack apps for others businesses. As a whiteboard exercise, the founders asked me to prepare a marketing plan. I pulled together everything that I thought would help the app to grow and acquire customers. Within an hour, the whiteboard…

Ways to discover customer pain and build ideal customer profile early on The joy of building products! It’s emotional because what started as an idea is now taking shape in reality. Like young blood, you feel an inevitable rush the entire time. A kick to make things happen, to hustle…