All great marketing advisers peek into your pocket before recommending anything.

Don’t worry. I won’t do the same. I will outrightly assume that you’re either bootstrapped or on a shoestring budget.

Finding resources and minding your burn are two different beasts. While we can try to be rational about managing…

Have you tried online dating? In a nutshell, it goes like setting up a profile, writing a witty bio, and uploading some pictures that reflect your personality. Then after setting match preferences based on specific demographics, you begin the game of swiping right or left.

Now, things are similar in…

A few years ago, I interviewed with a company that builds slack apps for others businesses. As a whiteboard exercise, the founders asked me to prepare a marketing plan.

I pulled together everything that I thought would help the app to grow and acquire customers. Within an hour, the whiteboard…

Utkarsh Rai

Utkarsh works at the intersection of Sales, Marketing, and Product teams. He has spent the last 7 years helping SaaS startups to scale. Leads PMM @ Airmeet.

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